I do not exactly know how many of you out there are aware of, in my opinion, this unique and brilliant advertisement that supports the theme “Get the full story”. Firstly, I am fascinated with the way the advertisers make us go “what the……” or “Jesus…..” (For me) and then sinks reality in by the simplest of actions. We experience two different emotions in a space of thirty seconds. Secondly, notice the additional effort to sway the audience to disgust at 0.15, the “bouncing” action when we boys piss, we all know that happens at the very end of the session now don’t we gentlemen? Sorry ladies, I’m not exactly sure if bouncing is a part of your urinating session, but I can guess it might not be. Also, not to be missed is the classic posture of the hands; I definitely don’t piss with one or both hands at my hips. Thirdly, appreciate the timing in which the advertisement encourages us to find out about “Singapore’s worst restaurant” (or so we thought), evidently supporting an atrocious action – pissing in the kitchen. Timing is just as good when it completes the sentence – “and the best” evidently incorporating the normal kitchen scene at the end.
The audiences are being forced to draw conclusion (closure) during the first 18 seconds courtesy of the chef. This can be also considered as one of the points of the idols of the tribe, the tendency for us to jump to conclusions. Interpretation is also influenced by the nonverbal cues as seen in the clip, back facing screen coupled with the “bouncing” and water-dripping sound effect have us thinking about only one possible action.
"Am i or am i not?"Message sent: Don’t draw conclusions without having the full story, communication may be deceptive. Have you drawn any conclusion of your own?
Source : 1) Mediacorp 93.8 Live.
(youtube clip)
